![Jon Persson on Twitter: "A useful way to conceptualize branding (as opposed to marketing, PR, or advertising) from Marty Neumeier's “The Brand Gap”. https://t.co/GNl7YKYwe1" / Twitter Jon Persson on Twitter: "A useful way to conceptualize branding (as opposed to marketing, PR, or advertising) from Marty Neumeier's “The Brand Gap”. https://t.co/GNl7YKYwe1" / Twitter](https://pbs.twimg.com/media/Dny_8_JWsAIa_qj.jpg)
Jon Persson on Twitter: "A useful way to conceptualize branding (as opposed to marketing, PR, or advertising) from Marty Neumeier's “The Brand Gap”. https://t.co/GNl7YKYwe1" / Twitter
![The Brand Gap: How to Bridge the Distance Between Business Strategy and Design: Neumeier, Marty: 0785342348101: Amazon.com: Books The Brand Gap: How to Bridge the Distance Between Business Strategy and Design: Neumeier, Marty: 0785342348101: Amazon.com: Books](https://m.media-amazon.com/images/I/41lnpomFVjL._AC_UF1000,1000_QL80_.jpg)
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design: Neumeier, Marty: 0785342348101: Amazon.com: Books
![The Brand Gap: How to Bridge the Distance Between Business Strategy and Design: Neumeier, Marty: 0785342348101: Amazon.com: Books The Brand Gap: How to Bridge the Distance Between Business Strategy and Design: Neumeier, Marty: 0785342348101: Amazon.com: Books](https://m.media-amazon.com/images/I/41lnpomFVjL._SR600%2C315_PIWhiteStrip%2CBottomLeft%2C0%2C35_PIStarRatingFOURANDHALF%2CBottomLeft%2C360%2C-6_SR600%2C315_ZA1%252C341%2C445%2C290%2C400%2C400%2CAmazonEmberBold%2C12%2C4%2C0%2C0%2C5_SCLZZZZZZZ_FMpng_BG255%2C255%2C255.jpg)
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design: Neumeier, Marty: 0785342348101: Amazon.com: Books
![Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter): Neumeier, Marty: 9780134172811: Amazon.com: Books Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter): Neumeier, Marty: 9780134172811: Amazon.com: Books](https://images-na.ssl-images-amazon.com/images/I/41s4-r1GSOL._AC_UL210_SR210,210_.jpg)
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter): Neumeier, Marty: 9780134172811: Amazon.com: Books
![The Brand Gap: How to Bridge the Distance Between Business Strategy and Design: Neumeier, Marty: 0785342348101: Amazon.com: Books The Brand Gap: How to Bridge the Distance Between Business Strategy and Design: Neumeier, Marty: 0785342348101: Amazon.com: Books](https://m.media-amazon.com/images/S/aplus-media/vc/ac166659-9799-43dc-b79f-df1dcd92dcbf._SR150,300_.jpg)