![How the Little Swiss Brand 'On' Broke Every Rule to Become the Fastest-Growing Sneaker Brand in the U.S. | Entrepreneur How the Little Swiss Brand 'On' Broke Every Rule to Become the Fastest-Growing Sneaker Brand in the U.S. | Entrepreneur](https://assets.entrepreneur.com/content/3x2/2000/1645125927-ent22-march-OnFeat-1.jpg)
How the Little Swiss Brand 'On' Broke Every Rule to Become the Fastest-Growing Sneaker Brand in the U.S. | Entrepreneur
![How This Swiss Shoemaker Convinced Tennis Legend Roger Federer To Invest In Its 'Frankenstein' Sneakers How This Swiss Shoemaker Convinced Tennis Legend Roger Federer To Invest In Its 'Frankenstein' Sneakers](https://imageio.forbes.com/specials-images/imageserve/61445778fab5d7cd51dc9bde/Medium-JPEG-Roger-Federer-Editorial/1960x0.jpg?format=jpg&width=960)
How This Swiss Shoemaker Convinced Tennis Legend Roger Federer To Invest In Its 'Frankenstein' Sneakers
![K-Swiss Match Rival-07154-189-m-07154-101-m-07154-335-m-07154-005-m-97154-145-m-97154-101-m-97154-145-m K-Swiss Match Rival-07154-189-m-07154-101-m-07154-335-m-07154-005-m-97154-145-m-97154-101-m-97154-145-m](https://www.kicksonfire.com/wp-content/uploads/2021/09/0Q8lws6w-scaled.jpeg)
K-Swiss Match Rival-07154-189-m-07154-101-m-07154-335-m-07154-005-m-97154-145-m-97154-101-m-97154-145-m
![On takes off: sports shoe brand co-owned by Roger Federer wins over pro runners and the public with its unique tubular cushion sole | South China Morning Post On takes off: sports shoe brand co-owned by Roger Federer wins over pro runners and the public with its unique tubular cushion sole | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/canvas/2021/07/28/62eb8bc4-e162-4d65-9858-f014eec72ac1_822e9823.jpg?itok=Z8ymFU_f&v=1627447062)
On takes off: sports shoe brand co-owned by Roger Federer wins over pro runners and the public with its unique tubular cushion sole | South China Morning Post
![From $0 to $7 billion: Here's how Swiss running shoe company On is becoming one of the hottest sportswear brands From $0 to $7 billion: Here's how Swiss running shoe company On is becoming one of the hottest sportswear brands](https://image.cnbcfm.com/api/v1/image/106976799-MakeIt_211108_FounderEffect_ONSneakers_FinalCut_v400_01_16_05Still008.jpg?v=1637162625)
From $0 to $7 billion: Here's how Swiss running shoe company On is becoming one of the hottest sportswear brands
![Roger Federer has launched an exclusive tennis-inspired sneaker in association with the Swiss running brand 'On' - Luxurylaunches Roger Federer has launched an exclusive tennis-inspired sneaker in association with the Swiss running brand 'On' - Luxurylaunches](https://luxurylaunches.com/wp-content/uploads/2020/07/Roger-Federer-Launches-Sneaker-Shoes-1170x1210.jpg)