Strategy Study: How Nike Runs The Sportswear Game
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Nike Strategy - How Nike Became Successful and the Leader in the Sports Product Market
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Over 40% of the Respondents are satisfied with Nike products
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Tiger Woods, Nike, and I are (not) best friends: how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality: International Journal of Advertising: Vol 34, No 4
Case Study of Nike: Building a Global Brand Image - MBA Knowledge Base
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