![The creative minds behind Nike's buzzy new ad explain why they decided to feature local kids to capture the feel of London. | Culture, London, Reading class The creative minds behind Nike's buzzy new ad explain why they decided to feature local kids to capture the feel of London. | Culture, London, Reading class](https://i.pinimg.com/736x/d6/1c/8b/d61c8b394c4ec7e11c2f619c16bfbecb.jpg)
The creative minds behind Nike's buzzy new ad explain why they decided to feature local kids to capture the feel of London. | Culture, London, Reading class
![Piccadilly Circus, London, UK. 13th July 2021. A NIKE advert in Piccadilly Circus celebrates England at the UEFA EURO 2020. Credit: Matthew Chattle/Alamy Live News Stock Photo - Alamy Piccadilly Circus, London, UK. 13th July 2021. A NIKE advert in Piccadilly Circus celebrates England at the UEFA EURO 2020. Credit: Matthew Chattle/Alamy Live News Stock Photo - Alamy](https://c8.alamy.com/comp/2G7DP9A/piccadilly-circus-london-uk-13th-july-2021-a-nike-advert-in-piccadilly-circus-celebrates-england-at-the-uefa-euro-2020-credit-matthew-chattlealamy-live-news-2G7DP9A.jpg)
Piccadilly Circus, London, UK. 13th July 2021. A NIKE advert in Piccadilly Circus celebrates England at the UEFA EURO 2020. Credit: Matthew Chattle/Alamy Live News Stock Photo - Alamy
![Watch New Nike advert with Harry Kane, Skepta, Arsenal star Alex Iwobi and more | London Evening Standard | Evening Standard Watch New Nike advert with Harry Kane, Skepta, Arsenal star Alex Iwobi and more | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2018/02/09/10/nike-london-advert-020918i.jpg?width=640&auto=webp&quality=50&crop=1920%3A1080%2Csmart)