![TIL Nike's Slogan "Just Do It" was inspired by double-murderer Gary Gilmore who said in his last moments facing down a firing squad "Let's Do It" : r/todayilearned TIL Nike's Slogan "Just Do It" was inspired by double-murderer Gary Gilmore who said in his last moments facing down a firing squad "Let's Do It" : r/todayilearned](https://external-preview.redd.it/m4aqBsPgrvbv6uD4M9U0DrhFyzgWXPpSbggEsGHZAMY.jpg?width=640&crop=smart&auto=webp&s=75fc8df19a331a001b12e888e32495479ce3a7ff)
TIL Nike's Slogan "Just Do It" was inspired by double-murderer Gary Gilmore who said in his last moments facing down a firing squad "Let's Do It" : r/todayilearned
![Nike Took a Murderer's Last Words and Turned It Into a Simple Lesson | by Alice Vuong | Better Marketing Nike Took a Murderer's Last Words and Turned It Into a Simple Lesson | by Alice Vuong | Better Marketing](https://miro.medium.com/v2/resize:fit:1400/1*WFLOtNNmK80Nc-BvIbeJTA.jpeg)
Nike Took a Murderer's Last Words and Turned It Into a Simple Lesson | by Alice Vuong | Better Marketing
![Amazon.com: Nike Sportswear Men's Futura Just Do It Short Sleeve T-Shirt (Light Grey Heather/White, X-Large) : Clothing, Shoes & Jewelry Amazon.com: Nike Sportswear Men's Futura Just Do It Short Sleeve T-Shirt (Light Grey Heather/White, X-Large) : Clothing, Shoes & Jewelry](https://m.media-amazon.com/images/W/IMAGERENDERING_521856-T1/images/I/616epeYabiL._AC_UY1000_.jpg)