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Book Review: "The New Strategic Brand Management" by Jean-Noel Kapferer • Brand and Time Management
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Book Review: "The New Strategic Brand Management" by Jean-Noel Kapferer • Brand and Time Management
Book Review: "The New Strategic Brand Management" by Jean-Noel Kapferer • Brand and Time Management
Jean-Noël KAPFERER | Ph.D Kellogg, Northwestern University, USA | Research profile
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Amazon.com: The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity): 9780749450854: Kapferer, Jean-Noël: Books
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PDF) The New Strategic Brand Management - Jean Noel Kapferer [PDF] | Mohammad Rifky - Academia.edu
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